What Is Machine Learning?

Machine learning is a type of artificial intelligence that trains computers to learn without being programmed. With machine learning, computers use data to make predictions and decisions, rather than following a set of programmed instructions.

In the context of business, machine learning is used to automate repetitive or time-consuming tasks — like finding the right audience for your product or service, hiring new employees, or building software that adapts to user needs.

It’s a type of data analytics used by businesses to make sense of large amounts of data. Machine learning uses algorithms to find patterns in data, and make predictions based on those patterns. For example, if you use machine learning to analyze your sales data and find that your best customers are people living in the north east between the ages of 35 and 45, you can use that information to focus your marketing efforts on that specific audience.